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Audience Development Director

We are looking for an outstanding Audience Development Director to lead our Audience Development team and strategy at UrbanDaddy. This is a key strategic role that focuses on opportunities for growing the UrbanDaddy audience. This role reports into our Chief Operating Officer.

Your Mission Should You Choose to Accept it:  

  • Manage a team of internal and external audience development resources
  • Drive site traffic through a variety of marketing channels, including content syndication, strategic partnerships, display campaigns, social media platforms, email, SEO and paid search.
  • Initiate and maintain relationships with external media properties by both monitoring their content and making frequent UrbanDaddy contributions.
  • Partner across UrbanDaddy team – Product, Editorial, Sales/Agency, Social etc. to deliver business outcomes for website visitors
  • Works alongside content creators and editors to develop and implement content extensions for social, partner media channels, and co-branded efforts
  • Guide optimization of content for search engines, manage SEO campaigns and SEO diligence
  • Continuously identify new traffic-driving opportunities 
  • Utilize the marketing technology landscape — recommend and test new uses of technology to better understand, engage, nurture, and convert audiences.
  • Use analytics tools to draw insights from data, measure campaign performance, and determine best strategies/tactics for driving improvements to hit ROI goals
  • Manage budget allocations to achieve marketing goals

 From Within Your Arsenal:

  • At least 5-8 years of experience in digital and/or content marketing preferred
  • Bachelors Degree in marketing, advertising, data science, information technology, or liberal arts; or the equivalent work experience 
  • Explicit online marketing experience with a demonstrated track record of increasing responsibilities
  • Expertise in: SEO, SEM, Email
  • Hands-on experience with analytics/reporting tools and multivariate testing platforms 
  • Excellent quantitative and communication skills 
  • Highly organized with outstanding project management and negotiation skills
  • Demonstrates a passionate and committed ownership of professional role
  • Possesses the ability to manage multiple projects concurrently, with precise attention to detail
  • Is a demonstrated team player and collaborator in an environment that fosters creativity and a culture of open and honest communication

We are an equal opportunity employer and value diversity at UrbanDaddy. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. 

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